Campaign and Copywriting

As an advertising and branding student, I have developed campaign projects and copywriting content during my university studies. Here are some of the projects I have worked on:

Cathay Pacific_ Memorie

A project which aimed at providing a solution for businesses looking to launch new products and promote them during the pandemic.

Sogo_ Sogo Together

The project involves rebranding a Hong Kong-based department store, to increase shopping engagement.

見山書店_ 山下見

The project involves rebranding a Hong Kong-based bookstore, to gain brand awareness.

Copy of Little Space Presentation (1).jpg

Little Space_ 小空間大可能

The PRA Honors Project entails selecting a brand and utilizing its services to address a social issue.

「白」

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《大自然之浴》

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